Getting started
How to use
Features
Other
Warnings & Updates
Trackingplan automatically detects and sends you real-time alerts about all updates or issues in your tracking. You can choose to receive them by email or Slack.
Trackingplan also lets you define your alerts in terms that you already know. You can easily identify the names of your data destinations, events, properties, and objects as well as handle data points such as "number of forms collected (HubSpot)", "number of Signups (Amplitude)", "visits from Twitter (Google Analytics)", or "red t-shirts sold (Facebook Pixel for ad conversion)".
Warnings
- Traffic Warnings:
- Missing Events - When an event has no traffic at all. This can be due to a new release, a bug, an accidental uninstall, or other factors.
- Event Traffic Decline - An abnormal drop or increase in hits that is not related to expected seasonality, weekends, or other predictable factors.
- Event with more than X hits - This warning is customizable per event.
- Event with less than X hits - This warning is customizable per event.
- Specification Warnings:
- Missing Property - It happens when the hits of an event don’t contain the required property all the time. This warning is customizable and you can set your own tolerance percentage.
- Type Collision - The property is there but with a different type. This warning is customizable and you can set the tolerance percentage you want.
- Validation errors - When a property, event, or UTM parameter has validation errors and does not conform to the values you have specified.
- Validation enum warnings: It happens when a value that is not within the list of predefined constants you have already specified is detected in any of your properties. You can learn more about how to validate property values with Enums here.
- Validation regex warnings: It happens when a property does not match with the regular expression pattern (Regex) to which all the values seen for a property must conform. Learn more about how to validate property values with regular expressions here.
- Validation function warnings: When a property does not conform to the function provided to validate an event. This allows you to set up any complex validation. For example, one can validate whether all products logged in a cart carry a valid product_sku given the page section. Moreover, Trackingplan also supports User Acquisition specification warnings to validate your campaigns, referrers, mediums, sources, landings, and pages. To set up custom validation functions, please contact support@trackingplan.com and we will help.
- Possible Warning Use Cases:
- Conversion Funnel Breakage: If your sales drop significantly in a short amount of time, something in your conversion funnel may be broken. Trackingplan will help you identify exactly where potential customers are leaving your funnel.
- Source Traffic Increase: If the level of traffic from a specific source increases, Trackingplan can help you identify where and why it did so from the moment it happened.
- Geographical Traffic Decrease: If your traffic from a specific location or country decreases, you can explore factors that may be impacting that market. With Trackingplan, you can quickly identify which geographical area has experienced a decrease in traffic.
- Payment Gateway Drop: If the conversion rate in your payment gateway drops 10% below normal, you could be receiving bad-quality traffic, or there may be pricing issues on some products. Trackingplan gives you a roadmap to start investigating the cause.
- User Navigation Changes: If user behavior changes and users start navigating to unexpected pages, you may need to optimize your funnel. The Trackingplan dashboard helps you identify how user behavior has changed by tracking increases and decreases in your events and properties.
- Events Stop: If several events stop occurring with a new release of your website or app, there may be a bug in the implementation of your analytics. Trackingplan helps you identify which events have been impacted so you can address them quickly.
Configuring Warnings
Trackingplan helps you understand the underlying issues in your data flow and for how long they’ve been occurring. But for your data to flow properly between your properties and third-party integrations, you need to keep everything that matters to you in the loop.
There are two different ways to configure alerts in Trackingplan. You can read the methods below or check out this demo to learn how to do it in real time.
- Warning Settings: If you want to set a warning for your entire tracking plan, the Warning Settings option at the top right of your dashboard will open your plan’s global settings. Navigate to the Warnings section to see your current warning settings and modify them as you want.
- Customize warnings: If you want to set a warning for a specific event or property, navigate to it and click on Customize Warnings. Doing this will show you the current warning settings for only that specific event or property.
Trackingplan will always propose predefined alerts based on your business type, but you can configure it as you prefer to ensure you receive a warning only when the conditions you specify are met.
In addition, you can also set warnings for all your acquisition. That is, for all your referrers, campaigns, mediums, sources, and landings.
To do that, just hover over the item you want to track its traffic closely and click on Customize Warnings.
Updates
Trackingplan will also notify you in real time about all the changes in your tracking and will automatically monitor them so that you can ensure any update made in your analytics is implemented correctly and consistently across your organization.
- Active new events - When new hits are reported in an event for the first time.
- New properties - When new hits are discovered in a property for the first time.
- New pixels - When a new pixel is reported in any of the SaaS tools used in your frontends for the first time.
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