Warnings & Updates

Warnings & Updates

Warnings & Updates

Trackingplan detects and sends you real-time alerts about all updates or issues in your tracking. These are the different types of warnings that Trackingplan will automatically notify you about and that we will see in more detail throughout this section:

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Note that, for problems related to traffic anomalies, you’ll be automatically redirected to Trackingplan’s Pages Report to see on which specific pages your events occur and quickly identify which pages are not performing as they should.
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For problems related to specification warnings, you’ll be redirected to our Debug Warning View to help you identify the values that may have caused the appearance of your warnings.

Traffic Warnings

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Trackingplan automatically detects abnormal variations in your event traffic. Whether these are related to an implementation bug, an actual unexpected user behavior, or an intended code change, Trackingplan will flag any significant traffic change to monitor your events in production.

Let’s see what type of traffic warnings you’ll be able to automatically spot:

Missing Events

Trackingplan will notify you if any event in your tracking plan vanishes completely and has no traffic at all for a full day. If this scenario is detected, you will see a missing event warning in your Daily Digest and your Dashboard the day thereafter.

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Just by clicking on the warning, you’ll have access to your Warning Management View, where you’ll be able to deep dive into your warnings and understand them better.

In there, you’ll also be provided with a Daily Traffic Chart to see the event’s traffic evolution at a glance and instantly understand its impact.

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You can also add any relevant information to track its progress for seamless collaboration within your team, customize the traffic threshold, or even deactivate missing event warnings.

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Traffic Drops

At Trackingplan, we know the traffic in your events might also change significantly during weekdays or weekends, special dates, or other factors like campaigning. For this reason, we monitor event traffic according to your user traffic.

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For example, an AddToCart event might trigger 0.1-1% of the registered daily users. However, if this suddenly drops to 0.05% only, we will notify you so that you can discard any possible issues. The root cause might be a bug in the funnel, a redesign, or can be even related to business or marketing activities. For example, campaigning might change your typical user behavior significantly and result in Trackingplan flagging unexpected hit drops if the conversion or behavior of these new users is different.

Our model learns from your historical traffic to take into account your typical user behavior, i.e. how often they trigger each event and with what daily and weekly variance. For this reason, our monitoring will improve over time to adapt as much as possible to your tracking changes.

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You can always deactivate hit-drop warnings or customize the traffic threshold at which it triggers to increase it.

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Traffic Peaks

Oppositely, at Trackingplan we also know that there are certain events whose increase can be negative (e.g.: abandoned_cart). That's why we also support and alert you about anomalous traffic peaks.

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Pro tip: Traffic Peaks are enabled by default. However, you can also disable them throughout your entire tracking plan to then manually activate only those whose increase is deemed as negative.
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Custom Thresholds

Trackingplan will always propose predefined alerts based on your business type, but you can also set up custom daily thresholds above or below any threshold you have to be alerted only when the conditions you specify are met.

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This warning is customizable per event.

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You can also activate these same traffic warnings for Acquisition (Campaigns, Landings, Referrers, Mediums, Sources, and Pages). To do that, just hover over the item you want to track its traffic closely and click on Customize Warnings.
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Specification Warnings

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Trackingplan also notifies you whenever your properties, events, and user acquisition data don’t conform to the rules you have specified or that Trackingplan has automatically inferred for you.

Let’s dive into all the specification warnings you’ll be able to automatically spot:

Missing Properties

You can specify whether or not a property is required within an event. If required properties are not being tracked in event hits all the time, Trackingplan will automatically send you a warning.

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In the case of specification warnings, the chart in your Warning Management View will show you the daily rates of specification matches vs. mismatches, including warnings triggered based on the required constraints specified.

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This warning is customizable and you can set your tolerance percentage.

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Conditionally Missing Properties

Moreover, Trackingplan will also notify you about missing hits on the designated required pages you previously set as conditional.

Setting a property as “conditional” can be very useful for events that occur on many different pages. In this sense, adding a conditional could allow us to differentiate between required or nullable within the very same property, depending on its value.

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For instance, the event page_view is usually triggered on many different pages. By using a conditional, we can modify the property page_type and only set the ‘home page’ and the ‘checkout page’ as required, while leaving the rest as nullable. That way, Trackingplan will notify you only if there are missing hits on those pages you’ve marked as required, allowing you to be much more precise on your requirements.

This provides you with greater control and precision in defining your tracking requirements, allowing you to focus on the most critical aspects of your data.

Learn more about Conditional Properties.

Type Collision

The property is there but with a different type. Trackingplan automatically interprets which data type is being tracked and, if it detects any data type collision, a warning will be generated.

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This warning is also customizable and you can set the tolerance percentage you want.

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Validation errors

When a property, event, or UTM parameter has validation errors and does not conform to the values you have specified.

  • Validation enum warnings: This triggers when a value that is not within the list of predefined constants you have already specified is detected in any of your properties. Moreover, in case you’ve missed the parameter that is now causing the error in your Enum definition, you’ll be able to change the specification directly throughout your Warning Management View.
  • You can learn more about how to validate property values with Enums.

  • Validation regex warnings: It happens when a property does not match with the regular expression pattern (Regex) to which all the values seen for a property must conform.
  • Validation function warnings: When a property does not conform to the function provided to validate an event.
  • Learn more about function validations.

  • Campaign validation warnings: When UTMs in your campaigns do not follow your campaign naming specifications.
  • Learn more about campaign validation.

Possible Warning Use Cases

  • Events Stop: If several events stop occurring with a new release of your website or app, there may be a bug in the implementation of your analytics. Trackingplan helps you identify which events have been impacted in your landings or pages so you can address them quickly.
  • Conversion Funnel Breakage: If your sales drop significantly in a short amount of time, something in your conversion funnel may be broken. Trackingplan will help you identify exactly where potential customers are leaving your funnel.
  • Source Traffic Increase: If the level of traffic from a specific source increases, Trackingplan can help you identify where and why it did so from the moment it happened.
  • Geographical Traffic Decrease: If your traffic from a specific location or country decreases, you can explore factors that may be impacting that market. With Trackingplan, you can quickly identify which geographical area has experienced a decrease in traffic.
  • Payment Gateway Drop: If the conversion rate in your payment gateway drops 10% below normal, you could be receiving bad-quality traffic, or there may be pricing issues on some products. Trackingplan gives you a roadmap to start investigating the cause.
  • User Navigation Changes: If user behavior changes and users start navigating to unexpected pages, you may need to optimize your funnel. The Trackingplan dashboard helps you identify how user behavior has changed by tracking increases and decreases in your events and properties.

Customizing Warnings

Trackingplan will always propose predefined alerts based on your business type. However, you can also configure alerts to ensure you receive warnings only when the conditions you specify are met.

You can customize alerts individually (Customize Warnings) or globally (Settings):

  • Customize Warnings: If you want to set a warning for a specific event or property, navigate to it and click on Customize Warnings. Doing this will show you the current warning settings for only that specific event or property.
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You also have the option to Customize your Warnings individually through your Warning Management View. For it, just click on the icon shown below.

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  • Warning Settings: You can also do the same, but for your entire tracking plan, by navigating to the Warnings section in your Settings.

Updates

Trackingplan will also notify you in real-time about all the changes in your tracking and will automatically monitor them so that you can ensure any update made in your analytics is implemented correctly and consistently across your organization.

  • Active new events - When new hits are reported in an event for the first time.
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  • New properties - When new hits are discovered in a property for the first time.
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  • New pixels - When a new pixel is reported in any of the SaaS tools used in your frontends for the first time.
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Pro tip: To review past issues, report fixes, address recurring problems efficiently or simply reflect upon your data issues, you can take a look at your Warning History.
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