The insights and value derived from the analysis of data drive the marketing and product growth strategies of every forward-thinking enterprise. If data is inaccurate or inconsistent, repairing it can be costly and lead a business to act on inaccurate intelligence.

We designed Trackingplan to automatically ensure your data is clean, accurate, and actionable. It seamlessly integrates into your organization’s current setup and empowers your team to unleash the value of your data.

Trackingplan is an easy-to-install tool that automatically monitors and verifies the data flow from your sites and third-party integrations, whether they’re analytics, marketing automation, pixels, or campaigns, and it removes the need to spend unnecessary resources on data clean-up. With Trackingplan, your product and marketing data always arrive to your specifications by continuously monitoring both web and app traffic to notify you before problems have a significant impact. That’s it; if something changes, breaks, or has any type of anomaly, we will automatically send you an alert.

Trackingplan is a simple and automatic tool created to help any data-driven company to make better and more efficient decisions by centralizing and monitoring your data flow in just one dashboard. This removes the need to create and maintain various spreadsheets or other data repositories and ensures everyone on your team is on the same page.

Trackingplan has almost no footprint, requires no coding, and doesn’t involve any complex tooling. It works with all major analytics providers, all popular developer platforms, and can even work with your in-house analytics systems.

What is a Tracking Plan?

A tracking plan is a document businesses use to review which data they track, why they track that data, and where they track it to ensure all the data points coming from their customers’ interactions are accurately collected, responsibly managed, and integrated efficiently across teams and platforms.

It serves as a collaborative tool that connects teams throughout an organization, providing developers with a roadmap to implement data tracking efficiently and serving as a key reference point for any member involved in the data collection process within an organization, like data analysts, product managers, app developers, or marketing analysts to interpret data, glean intelligence, and execute it.

Advantages of Using Trackingplan

  • Align your goals and metrics with your data tracking: Keeping your tracking plan updated is key. As business needs change, you may need to adjust which data you collect to meet your current objectives. Trackingplan helps you ensure any changes you make to your data tracking are implemented correctly and consistently across your organization.
  • Make your data cohesive and enhance your data governance: The data you collect is useless if it doesn’t meet your specifications and arrives in your backend correctly formatted. Remediation efforts to debug and fix data can require a lot of time and money and divert resources from other areas of your business. Trackingplan allows you to impose specifications on every event or property to make it easier to analyze and it alerts you automatically if any anomalies are detected.
  • Optimize data flow between your website or apps and third-party integrations: The successful transfer of data between your website or mobile app and your third-party integrations is crucial to your data integrity. Trackingplan helps you analyze every event, property, user attribute, and campaign to optimize the flow between your website or app and all third-party integrations. You’ll be able to see your data’s entire lifecycle, automatically ensure it meets your defined specifications, and guarantee that it ends up in the correct repositories.
  • Identify and address data tracking issues immediately: Issues like unexpected downtimes and incohesive or ill-defined events can disrupt your business and incur unnecessary costs. Trackingplan automatically sends you real-time alerts and provides you with meaningful contextual information about where and why your errors happened so you can address all issues from the moment they begin.