Trackingplan | Data Explorer

Trackingplan’s Data Explorer is your place to analyze the behavior of your data values over time even if an event has just been published without having to wait for consolidation processes.

The image below is just an example of the chart you’ll be provided when accessing your data explorer. In there, in a simple interface and without the need for SQL knowledge, you’ll be able to delve into the behavior of an event by filtering by values of its properties, metadata, DataLayer values, and attribution data.

In the same way, with Trackingplan’s Data Explorer, all the data collected during a real session can be explored and the behavior of the data can be studied without requiring the reproduction of the error or the user's environment (language, browser, device, etc...).

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Learn more about Trackingplan’s wide array of attributions designed to pinpoint where errors compromising the quality of your data have occurred, understand why they happened, and take the necessary steps to resolve them.

Personalizing your Data Explorer View

Trackingplan’s Data Explorer allows you to filter by time periods, destinations, and events, giving you complete control over how you explore your data.

Date Selector: Analyze data trends over a defined period with greater precision. Trackingplan’s Date Selector allows you to choose a 14-day range and navigate forward or backward within this limit to examine trends and fluctuations in your data.

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Pro tip: By grouping your events by pages, you'll gain additional insights into the percentage of how each page contributes to the total hits within the selected period.

Additionally, you can also personalize your Data Explorer view by grouping your data by any of your attributions, UTMs, Consent Options, and DataLayer values, allowing you to create multiple columns in your view, making it easy to analyze data across various parameters simultaneously.

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For instance, this would allow you to group by pages to identify where your events occur, seeing how many hits or what values these receive. Similarly, it would also help understand specific account IDs, campaigns, or events to uncover patterns and trends in your data.

Moreover, you can also use Trackingplan’s Advanced conditions to make the search process more efficient and effective. These conditions allow you to refine your queries and locate specific data points with precision.

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Using our Advanced conditions not only allows you to filter your data by an exact match. You can also use the “Matches Regex” condition to refine your search to a specific set of events or data attributes, or to compare similar events across different providers to analyze consistency (e.g., 'Purchase' and 'CompletePayment').

Conversely, the "Does Not Match Regex" condition allows you to exclude specific events or data attributes from your Data Explorer view, helping you isolate potential issues or anomalies by removing irrelevant data.

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From each of the values displayed, you’ll be able to save them as metrics. Metrics allow you to monitor certain events without the noise of potential errors in these properties.

If you need to create multiple metrics at once, click on the "Save Multiple Metrics" button to save several metrics in a single click. You also have the possibility to create separate metrics for each unique value of a property by clicking on the "Save as Metric" button.

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But that’s not all! You can also see tracks for each of your values to be provided with a real data example of what is sent to your providers when your events are triggered, showing you the real picture of what the browser captured to help you get all the necessary context to debug issues in record time. Learn more about how this can help you here.

Events Data Explorer

Moreover, Trackingplan’s Data Explorer also allows you to view event traffic with advanced filtering options. From filtering your events’ traffic by country, to tracking users who aren't logged in, you’ll be able to apply any wild condition you can imagine to gain deeper insights and answer specific questions with ease.

Here are just a few examples of how you can make the most of its functionality:

Filter Traffic by Country: Narrow down your traffic analysis to specific countries. This is particularly useful for understanding regional performance and tailoring your strategies to different geographic markets.
Track Unauthenticated Users: Identify and analyze the behavior of users who interact with your events without logging in. This can help you optimize the user experience for new or anonymous users and increase conversion rates.
Filter by specific event attributes, session durations, user actions, or custom parameters to tailor your analysis and meet any specific needs or hypotheses.

How to access

There are four ways to access Trackingplan’s Data Explorer.

At event level

You can explore your data either by clicking on the icon below or through the Data Explorer button inside the event button toolbar.

Any of these options will load the graph through the event, allowing you to choose a specific field (properties, attribution, tags) to start exploring.

At property level

You can also access the data explorer by clicking on the same little icon in every of your properties within your events.

This will directly load the window with the property you have chosen within its event. However, you can also switch, through the same panel, to other events while keeping the same field, or vice versa.

Moreover, you can also access it within the properties tab.

Doing this will automatically load that specific property across all the events where this is presented.

Google’s Consent Mode & Trackingplan’s Data Explorer

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In addition to standard tracking parameters, Google consent mode parameters will be tracked as attributions in Trackingplan’s Data Explorer, providing a comprehensive view of user consent actions within your analytics ecosystem. Learn more about Google’s Consent Mode & Trackingplan here.

Moreover, by using the advanced conditions menu, you can swiftly pinpoint specific consent actions, such as those whose consent has been denied.

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