Platform Metrics

Trackingplan includes Platform Metrics to help you efficiently assess your platform’s performance through key business metrics, allowing you to gain insights into your Web or App performance, and receive alerts for unexpected metric changes.

These metrics are divided into three main categories: Web Vitals, Traffic, and JavaScript Errors. With it, you can gain visibility into crucial aspects of your website's performance and user experience.

Web Vitals

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Web Vitals are key metrics introduced by Google to assess website performance. These metrics directly impact your SEO rankings, and without positive Web Vitals, your site will struggle to rank. In fact, a load time delay of just 2 seconds can reduce conversions by up to 40%. Additionally, a poor Cumulative Layout Shift (CVV) slows down pixel firing, ultimately affecting data accuracy, campaign performance, and resulting in wasted marketing spend.

Web Vitals are essential metrics that Trackingplan automonitors to ensure your website provides a fast and smooth user experience.

Below are the key Web Vitals metrics that Trackingplan displays to help you assess performance:

Largest Contentful Paint (LCP): Measures how long it takes for the largest visible element on your page to load, reflecting the perceived loading speed.
First Contentful Paint (FCP): Indicates the moment when the first visible element (like text or images) on your page loads.
Time to First Byte (TTFB): Measures the time it takes to receive the first byte of data after the browser makes a page load request.
Interaction to Next Paint (INP): Measures responsiveness by tracking the time between a user’s interaction and the next visual update on the page.
First Input Delay (FID): Shows the time between when a user first interacts with your page and when the browser responds to that interaction.
Cumulative Layout Shift (CLS): Evaluates the visual stability of the page, measuring any unexpected layout shifts while the page is loading.

Traffic

The Traffic metrics give you detailed insights into user activity on your platform, helping you understand how users interact with your site.

Daily Active Users (DAU): The number of unique active users who engage with your platform daily.
Sessions per DAU: The average number of sessions per daily active user, providing insight into user engagement levels.
Sessions: The total number of sessions on your platform within a given time period.
Users: The total number of registered users on your platform.

JavaScript

Monitoring JavaScript Errors is crucial to ensure your site’s functionality isn’t affected by technical issues. Trackingplan helps you detect JavaScript errors so you can address them promptly, improving overall user experience.

JavaScript Errors: Displays the number of JavaScript errors detected on your platform.
JavaScript Errors per Session: The number of JavaScript errors that occur per session, giving you insight into how frequently these errors affect individual users.
JavaScript Errors per Page Load: Measures how many JavaScript errors occur during each page load.

Warnings

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Trackingplan will notify you about any Web Vitals, Traffic, and JavaScript Warnings to alert you about potential performance errors within your platform so you can take corrective actions quickly to maintain optimal performance.

These warnings serve as early indicators, helping you proactively address problems before they impact user experience, improving both the technical reliability and user satisfaction on your platform.

Access and Visualization

All these metrics are available within Trackingplan and can be explored in-depth through Trackingplan’s Data Explorer, allowing you to dive deeper.

Moreover, you can also select “Platform Metrics” as a provider to access these metrics directly within Trackingplan’s Data Explorer.

This is useful as it allows you to drill down into each metric for every page, identifying when performance has declined and spotting correlations with new releases or other factors.

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