Platform Metrics

Trackingplan includes Platform Metrics to help you efficiently assess your platform’s performance through key business metrics, allowing you to gain insights into your Web or App performance, and receive alerts for unexpected metric changes.

These metrics are divided into three main categories: Web Vitals, Traffic, and JavaScript Errors. With it, you can gain visibility into crucial aspects of your website's performance and user experience.

Web Vitals

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Web Vitals are key metrics introduced by Google to assess website performance. These metrics directly impact your SEO rankings, and without positive Web Vitals, your site will struggle to rank. In fact, a load time delay of just 2 seconds can reduce conversions by up to 40%. Additionally, a poor Cumulative Layout Shift (CVV) slows down pixel firing, ultimately affecting data accuracy, campaign performance, and resulting in wasted marketing spend.

Web Vitals are essential metrics that Trackingplan automonitors to ensure your website provides a fast and smooth user experience.

Below are the key Web Vitals metrics that Trackingplan displays to help you assess performance. These metrics follow Google's official guidelines, which establish specific thresholds for what is considered good or poor based on extensive user experience research. Understanding and optimizing these metrics can significantly enhance page performance, user satisfaction, and SEO rankings:

Largest Contentful Paint (LCP): Measures how long it takes for the largest visible element on your page to load, reflecting the perceived loading speed.

Good performance: Below 2.5 seconds.
Poor performance: Above 4 seconds.

Impact: A high LCP means users experience slow loading times, leading to frustration and potential abandonment of the site. Optimizing images, reducing render-blocking resources, and using efficient caching can improve LCP.

First Contentful Paint (FCP): Indicates the moment when the first visible element (like text or images) on your page loads.

Good performance: Below 1.8 seconds.
Poor performance: Above 3 seconds.

Impact: If FCP is too high, users may see a blank screen for too long, making the site feel unresponsive. Optimizing server response times and reducing JavaScript execution can improve FCP.

Time to First Byte (TTFB): Measures the time it takes to receive the first byte of data after the browser makes a page load request.

Good performance: Below 800ms.
Poor performance: Above 1.8 seconds.

Impact: High TTFB can indicate slow server response times, affecting overall site speed and SEO rankings. Optimizing server configurations, using a CDN, and leveraging caching can help improve TTFB.

Interaction to Next Paint (INP): Measures responsiveness by tracking the time between a user’s interaction and the next visual update on the page.

Good performance: Below 200ms.
Poor performance: Above 500ms.

Impact: If INP is too high, users may feel like their interactions are lagging, creating a frustrating browsing experience. Minimizing long tasks, optimizing JavaScript execution, and reducing third-party scripts can improve INP.

First Input Delay (FID): Shows the time between when a user first interacts with your page and when the browser responds to that interaction.

Good performance: Below 100ms.
Poor performance: Above 300ms.

Impact: A high FID makes a page feel unresponsive, negatively affecting user experience, especially on interactive pages. Reducing JavaScript execution time and optimizing event handlers can help lower FID.

Cumulative Layout Shift (CLS): Evaluates the visual stability of the page, measuring any unexpected layout shifts while the page is loading. Here, lower values indicate fewer disruptive layout shifts, improving user experience.
Good performance: Below 0.1.
Poor performance: Above 0.25.

Impact: A high CLS score means elements on the page shift unexpectedly, potentially causing users to misclick or become frustrated. Ensuring elements have defined dimensions, avoiding inserting content above existing content, and reserving space for ads or dynamic content can help reduce CLS.

Traffic

The Traffic metrics give you detailed insights into user activity on your platform, helping you understand how users interact with your site.

Daily Active Users (DAU): The number of unique active users who engage with your platform daily.
Sessions per DAU: The average number of sessions per daily active user, providing insight into user engagement levels.
Sessions: The total number of sessions on your platform within a given time period.
Users: The total number of registered users on your platform.

JavaScript

Monitoring JavaScript Errors is crucial to ensure your site’s functionality isn’t affected by technical issues. Trackingplan helps you detect JavaScript errors so you can address them promptly, improving overall user experience.

JavaScript Errors: Displays the number of JavaScript errors detected on your platform.
JavaScript Errors per Session: The number of JavaScript errors that occur per session, giving you insight into how frequently these errors affect individual users.
JavaScript Errors per Page Load: Measures how many JavaScript errors occur during each page load.

Warnings

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Trackingplan will notify you about any Web Vitals, Traffic, and JavaScript Warnings to alert you about potential performance errors within your platform so you can take corrective actions quickly to maintain optimal performance.

These warnings serve as early indicators, helping you proactively address problems before they impact user experience, improving both the technical reliability and user satisfaction on your platform.

Access and Visualization

All these metrics are available within Trackingplan and can be explored in-depth through Trackingplan’s Data Explorer, allowing you to dive deeper.

Moreover, since they behave like a regular event in your panel, you can do anything you would with any other event—adjust settings, star them for quick access in Starred Items, or share them with your team effortlessly.

Additionally, you can also select “Platform Metrics” as a provider to access these metrics directly within Trackingplan’s Data Explorer.

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This is useful as it allows you to break down each page individually to visually track its evolution day by day – drilling down into each metric to identify when performance has declined, making it easy to spot correlations with new releases or other factors.

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