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Trackingplan Public APISupported Trackers Release NotesCampaign Validation
Let’s dive into the ways Trackingplan can help you leverage the way you monitor your UTM naming conventions for campaign validation.
Complex campaign validation functions
With Trackingplan’s validation functions, you can validate your campaigns based on your requirements and automatically receive User Acquisition specification warnings whenever your campaigns don’t meet the custom rules or the naming conventions you’ve defined.
Let’s see some real examples of campaign validation functions supported by Trackingplan:
Regex & Enum Validation
Moreover, you can also set up validation rules by using Regular Expressions (RegEx) or Enums.
In the case of campaigns, this will enable you to define specific criteria and formats for your UTMs, ensuring consistency across the different teams that deal with your traffic acquisition.
Let’s see some examples:
- Regex validation: the format 'source' must be 'XX_YY'.
- Enum validation: use only the following list of mediums; x, y, c, and a.
You can learn more about it here.
Spot inconsistencies in your naming conventions at a glance
As a bonus track, Trackingplan also provides you with powerful cross-service insights to check the consistency of your UTMs.
For instance, in the example below you can easily spot how the Black Friday utm_campaign has been tagged incorrectly in three different ways; black firday, black friday, and black_friday.
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