How to use
Trackingplan allows you to set up complex validation rules for your UTMs to help marketing teams validate that the campaigns they run comply with their naming conventions.
Let’s dive into the ways Trackingplan can help you leverage the way you monitor your UTM naming conventions for campaign validation.
Complex campaign validation functions
With Trackingplan’s validation functions, you can validate your campaigns based on your requirements and automatically receive User Acquisition specification warnings whenever your campaigns don’t meet the custom rules or the naming conventions you’ve defined.
Let’s see some real examples of campaign validation functions supported by Trackingplan:
Just ask email@example.com which validation rules you would like to add and we will implement them for you so you can get any problem fixed before compromising the performance of your marketing campaigns.
Regex & Enum Validation
In the case of campaigns, this will enable you to define specific criteria and formats for your UTMs, ensuring consistency across the different teams that deal with your traffic acquisition.
Let’s see some examples:
- Regex validation: the format 'source' must be 'XX_YY'.
- Enum validation: use only the following list of mediums; x, y, c, and a.
You can learn more about it here.
Spot inconsistencies in your naming conventions at a glance
As a bonus track, Trackingplan’s single source of truth also provides you with powerful cross-service insights to check the consistency of your UTMs.
For instance, in the example below you can easily spot how the Black Friday utm_campaign has been tagged incorrectly in three different ways; black friday, black_friday, and BlackFriday.
Yet, considering that a single misplaced character or a disorganized system of UTM parameters can easily ruin the integrity of your analysis to the extent of making it useless, here is precisely where campaign naming convention monitorization comes in to ensure the proper functioning and attribution of your marketing campaigns.