Data Layer Audit

Data Layer Audit

Data Layer Audit

Trackingplan allows you to “Download sample payloads” to get an example of the payload generated by any interaction done in your events.

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This will provide you with a JSON with a real data example of what is sent to your providers when your events are triggered.

But that’s not all, you’ll be also provided with the data layer of that event to show you the real picture of what the browser captured and offer you all the necessary context.

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Data Layer: what it is?

The data layer is a JavaScript that contains information about user interactions, page content, and other relevant data. It serves as a bridge between your website or application and various analytics tools, enabling the transfer of essential data.

Let’s see how this can help you:

  • Real data representation with browser-captured context: See the exact URL of the product and review past actions taken by the user.
  • Enhanced Debugging: Easily spot improperly formatted data on the web.
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Moreover, if you use a tag manager like Google Tag Manager or Tealium, being provided with the data layer will help you determine if the error is in the tag manager's transformation or if it originates in your frontends, easily distinguishing between development errors or tag manager issues.

You’ll find it by downloading the payloads in Trackingplan’s Data Explorer or Trackingplan’s Warning Debug.

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To enjoy this functionality, please ensure that your Web SDK script is updated to the latest version.