Reports

Analyze how your data behaves over time — even for newly published events — without waiting for consolidation. Filter by properties, metadata, DataLayer values, or attribution to detect unexpected changes or validate implementation.

Get a complete view of user sessions to track and analyze each of your events throughout a user journey. For each track, you can inspect its raw and parsed payload and its DataLayer to see exactly what was sent to your servers and analytics tools, and use Live Mode to monitor hits in real-time as users interact with your site, helping you validate your tracking setup on the spot.

Visualize where your events, pixels, and DataLayer values are firing — and where they aren’t. Presence Map shows you coverage across pages, UTM parameters, consent settings, and attributions, like country, domain, and device.

Perfect for spotting broken or inconsistent implementations at a glance, this report helps you ensure your tracking is deployed exactly where it should be.

Struggling to understand what’s behind warnings related to properties missing or not conforming to the validation rules specified? This view allows you to trace issues back to their origin, helping you explore the correlation between a specific warning and other fields that may have influenced it, such as tags, properties, and event attributions.

If you want to fix problems without the guesswork, this is your go-to report.

Trackingplan provides Advanced Reports to help you monitor and analyze data relevant to your needs. Ideal for periodic audits or sharing data quality trends with your team or stakeholders.

Search and inspect real user sessions based on specific conditions and timeframes, allowing you to validate and identify gaps in your tracking setup based on real-world user behavior — what events were triggered, in which order, which pixels were fired, and whether any tracking issues occurred.

Built from real-time data captured from actual users navigating your sites and apps, Session Finder will give you a full picture of the user journey across all platforms and analytics tools — just as it happened.