Acquisition

User Acquisition data answers questions that, for online business, are as important as understanding where users come from to allocate resources effectively.

That is why the acquisition section on the bottom left of your sidebar gathers this information directly from your frontends to provide you with detailed daily, weekly, and monthly statistics about the results of your marketing investments.

With support for UTM campaigns, mediums sources referrers, landings, and pages, our SDKs capture the URLs containing information about your campaigns, referrers, and other relevant details.

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But that’s not all! Trackingplan also supports more attributions for your UTMs, enriching the information available when navigating your data across Trackingplan's Data Explorer, Tracks Explorer, and Debug Warnings.

utm_id
utm_term
utm_content
utm_source_platform

These tracks are independent of the hits recorded by events from other platforms, something that allows Trackingplan to be agnostic from any analytics or marketing tool to help you accurately identify the channels that drive the most valuable traffic to your website.

Here’s an overview of the Acquisition Data Trackingplan helps you monitor:

Referrers

A referrer is the actual page that hosts the link that sends traffic to your website or app.

Campaigns

Campaigns are the paid advertising your company purchases from different sources to drive traffic to your different services. Tracking campaign data can show you the effectiveness of your paid media efforts.

Mediums

Mediums are general categories of where your traffic comes from. A medium can be “organic” for organic traffic, “social” for visitors coming from social networks, “paid” for those who have clicked your ads, and so on. Looking at your medium data can give you a bird’s-eye view of how people navigate to your landing pages.

Sources

A source is where your traffic originates. For example, if the medium is “organic”, the source could be Google or Bing. If the medium is “social”, the source could be Facebook, Twitter, Instagram, or other social networks.

Landings

A landing is a standalone web page specifically created for marketing or advertising campaigns. It is where a visitor “lands” after clicking on a link in an email, an ad from Google, YouTube, Bing, or any of your company’s social networks (Twitter, Facebook, Instagram), etc.

Pages

You can see the statistics of all your pages loaded by your users here and track daily, weekly, and monthly evolution. Knowing their traffic can help identify which pages are performing well and which pages can be improved.

User Acquisition Warnings: Gaining Control at your Acquisition Data

Moreover, with Trackingplan, you can also set up customized warnings for all your referrers, campaigns, mediums, sources, landings, and pages to track them with more granularity.

Doing it is as easy as just hovering the cursor over the items you want to track closely and clicking on “Customize Warnings” to configure them according to your specifications.

Trackingplan will always propose predefined alerts based on your business type, but you can configure them as you prefer to ensure you receive a warning only when the conditions you specify are met.

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Moreover, Trackingplan also allows you to set up complex User Acquisition validation rules for your UTMs to ensure that the campaigns you run comply with their naming conventions. You can learn more here.

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