Trackingplan | Privacy Audit

Trackingplan’s Privacy Audit allows you to see at a glance which private data your site is collecting from your users and forwarding it to third parties to automatically detect customer data that might be sensitive due to privacy restrictions.

To help you ensure compliance with Personally Identifiable Information (PII) standards, Trackingplan’s Privacy Audit organizes user data based on its sensitivity level. For it, the report categorizes data into three distinct tiers, each reflecting varying degrees of sensitivity and potential privacy risks.

Highly Sensitive Personal Information

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Highly Sensitive Personal Information: Refers to user data that is critical and can lead to serious risks of fraud and identity theft, sexual discrimination, exposure to financial or employment risks, or precise identification and tracking of an individual.

These are the elements that Trackingplan will consider Highly Sensitive.

If these are marked in green, as shown in the example above, it indicates that everything is in order and that there are no privacy issues or security-sensitive data that shouldn’t have been forwarded to your analytics services. By providing this clear, color-coded feedback, you can efficiently monitor and ensure that your data handling practices are compliant with privacy standards and security protocols.

Sensitive Personal Information

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Sensitive Personal Information: Data that can identify a person and their residence, posing privacy invasion risks, as well as contact information that can be used for phishing and other types of fraud. Also includes data that, while not critical on its own, can allow access to personal accounts.

Trackingplan will consider the elements below as sensitive.

In this case, as we can see above, Trackingplan has identified three issues within two specific elements: Home Address and Token, indicating potential privacy or security concerns that require your attention.

Moreover, to help you quickly address and resolve any non-compliant data practices, Trackingplan will provide you with detailed information for each issue identified.

Affected Property or User Attribute: Specific details about the property or user attribute that has been flagged, along with a sample of the data forwarded.
Provider Information: This will tell you the provider in which you forwarded that information.
Occurrence Graph: A visual representation showing the frequency of occurrences to help you understand the scale of the issue.
Explanatory Text: A brief explanation of the nature of the problem, offering insights into potential implications.

Additionally, Trackingplan will provide you access to the data explorer to further investigate it.

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On the other hand, if you consider that the issue is not relevant or critical, you always have the option to mute it. By muting the issue, the category element that previously had a warning status will turn green, indicating that it is considered resolved or no longer a concern.

General Information

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General Information: General data that, on its own, does not typically compromise individual privacy significantly.

Finally, Trackingplan will also identify and label here some general data that might not be sensitive on its own but might still be worth monitoring.

By clearly distinguishing this type of data, Trackingplan helps you focus your attention on more critical privacy issues, ensuring that less sensitive information is managed efficiently without unnecessary concern.

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Find answers to the most commonly asked questions about the benefits of choosing Trackingplan for enhanced data privacy coverage here.

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