Trackingplan Documentation

Trackingplan Documentation

Trackingplan Documentation

Learn how to use Trackingplan to discover, document, and debug all your tracking and attribution.

What is Trackingplan

Trackingplan is a fully automated observability and analytics quality assurance solution built for data, analytics, and marketing teams.

Trackingplan ensures your tracking and attributions never break and lets you create alerts on everything that matters to you and your company.

  • Discover and debug what you are tracking. Document all the data that flows between your sites and third-party integrations with stats and examples – whether they're analytics, marketing automations, pixels, or campaigns – to find mistakes in your data, assure its quality, and trust the data that guides your business.
  • Detect problems in your tracking and see the root causes in real time. Receive alerts via email or Slack with unexpected data fluctuations, from traffic anomalies to schema problems or rogue events.
  • Get rid of outdated spreadsheets. Have an always-updated single source of truth to see what you're tracking. Share what's happening and see what has changed over time. Keep track of the existing problems, get notified when they are solved, and make sure everyone on your team is on the same page.
  • QA your analytics. Trackingplan connects all the data stakeholders working for your organization. It automatically coordinates the teams that introduce events, tags, pixels, and set up campaigns with the ones in charge of maintenance and data consumption.

Get Started

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