Event Types

Event Types

Event Types

Trackingplan supports different types of events to facilitate the way you navigate through your data.

Standard Events

These are all the events that Trackingplan automatically discovers from all the traffic that your apps and websites are sending to third-party integrations like Google Analytics, Segment, or MixPanel.

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Merged Events

For those events that share the same behavior and specifications on different pages, but are presented as hundreds of unique events that make it difficult to analyze them together or visualize them at a glance, you have the option to merge them.

That’s it; Trackingplan will automatically merge those events that share the same behavior but can be found on different pages or use cases into a single event.

This means you’ll be able to navigate your data more smoothly and analyze them together every time you access your panel, gaining deeper insights with ease. If you want to see your events merged in a different way, contact support and we’ll do it for you.

Merged events will be presented on your dashboard in green and, by hovering over them, the following tooltip will appear.

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By clicking on “view definition”, you’ll be able to see the list of events that have been merged.

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Custom Events

On the other way around, if you want to track and validate any of your events with more granularity, Trackingplan allows you to create custom events based on existing events, their properties, and your tags. For example, create a custom event called premium_user_search to track the search event closely when this is triggered by a user of premium segmentation.

To do so, just click on the Custom Event button below.

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This is the modal where you’ll be able to create your custom event according to your specifications.

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This way, once Trackingplan starts detecting hits that correspond to the premium_user_search, it will automatically start sending traffic to this new event so that you can monitor its behavior directly from your Trackingplan’s dashboard, providing you with separate traffic analysis and specifications validation.

Trackingplan will mark the names of your custom events in green so that you can spot them easily.

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And, as with merged events, you’ll be able to recognize them through the following tooltip.

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Moreover, you will be able to add your custom events to your starred items list, customize their warnings to adjust them to your specs, create validation rules, or view them through your Daily Digest like any of your other standard events.

To learn more about Custom Events, check out this demo to see them in action.

Draft Events

You can create new events and define their specification in advance with the Draft Event button you’ll find in the top right of your Dashboard.

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You can also add which properties these new events will include and adjust the type and required constraints you expect from them.

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Once an event appears for the first time, Trackingplan will automatically show it in the draft created and will validate it according to the specification you had already set up, generating warnings if applicable. As long as no hits are detected, the event will appear as OFF.

We will also send you an alert once this event goes live in each of your environments, like staging or production, so that the person in charge of defining its specification can easily check if the dev team implemented the event correctly or vice versa. In case it’s not, you can immediately alert about the issue and get it fixed, instead of noticing when it’s too late and the data is missing.

Filtering Event Types

In case you want to spot only a specific type of event in your dashboard, you also have the option to filter them though the search bar.

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