Alerts

Alerts

Alerts

Trackingplan automatically detects and sends you real-time alerts about all updates or issues in your tracking. You can choose to receive alerts by email or Slack.

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Trackingplan also lets you define your alerts in terms that you already know. You can easily identify the names of your data destinations, events, properties, and objects as well as handle indistinct data points such as "number of forms collected (HubSpot)", "number of Signups (Amplitude)", "visits from Twitter (Google Analytics)", or "red t-shirts sold (Facebook Pixel for ad conversion)".

Alerts Types

You can see four different alert types in your dashboard:

  • New - The “New” alert appears when a new property, event, user attribute, acquisition, or other item is discovered. Trackingplan tells you when a new item was seen and automatically monitors it. To pause monitoring, you have the option to mute it. You can learn more about Trackingplan’s auto-monitoring in this demo.
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  • OK - The “OK” status appears when there are no current issues within an item. Trackingplan tells you when the item was last monitored and gives you the option to mute it.
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  • Warn - The “Warn” alert appears when Trackingplan detects an issue with an item. Trackingplan tells you exactly what the issue is and how severe it is. If you receive any warnings related to your custom specifications, Trackingplan will also show you how to adjust that specification in order to remove the warning. Muting the item is also an option. If the warning comes with a link named “See sample”, you can click on it to download a track sample text file to debug the problem.
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  • Mute - The “Mute” status appears when an event or property has been muted. When an event or property is muted, this will be hidden from your dashboard. You can choose whether to show or hide muted items at the bottom of each event. You can also unmute items so they appear in your dashboard normally again.
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Alert Examples

  • Traffic Warnings:
    • Missing Events - When an event has no traffic at all. This can be due to a new release, a bug, an accidental uninstall, or other factors.
    • Event Traffic Decline - An abnormal drop or increase in hits that is not related to expected seasonality, weekends, or other predictable factors.
    • Event with more than X hits - This warning is customizable per event.
    • Event with less than X hits - This warning is customizable per event.
  • Specification Warnings:
    • Missing Property - It happens when event hits don’t contain the required property all the time. This warning is customizable and you can set your own tolerance percentage.
    • Type Collision - The property is there but with a different type. This warning is customizable and you can set the tolerance percentage you want.
    • Validation error - The property or event has validation errors.
  • Possible Warning Use Cases:
    • Conversion Funnel Breakage: If your sales drop significantly in a short amount of time, something in your conversion funnel may be broken. Trackingplan will help you identify exactly where potential customers are leaving your funnel.
    • Source Traffic Increase: If the level of traffic from a specific source increases, Trackingplan can help you identify where and why it did so from the moment it happened.
    • Geographical Traffic Decrease: If your traffic from a specific location or country decreases, you can explore factors that may be impacting that market. With Trackingplan, you can quickly identify which geographical area has experienced a decrease in traffic.
    • Payment Gateway Drop: If the conversion rate in your payment gateway drops 10% below normal, you could be receiving bad-quality traffic, or there may be pricing issues on some products. Trackingplan gives you a roadmap to start investigating the cause.
    • User Navigation Changes: If user behavior changes and users start navigating to unexpected pages, you may need to optimize your funnel. The Trackingplan dashboard helps you identify how user behavior has changed by tracking increases and decreases in your events and properties.
    • Events Stop: If several events stop occurring with a new release of your website or app, there may be a bug in the implementation of your analytics. Trackingplan helps you identify which events have been impacted so you can address them quickly.

Configuring Alerts

Trackingplan helps you understand the underlying issues in your data flow and for how long they’ve been occurring. But for your data to flow properly between your properties and third-party integrations, you need to keep everything that matters to you in the loop.

There are two different ways to configure alerts in Trackingplan. You can read the methods below or check out this demo to learn how to do it in real time.

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Warning Settings

If you want to set a warning for your entire tracking plan, the Warning Settings option at the top right of your dashboard will open your plan’s global settings. Navigate to the Warnings section to see your current warning settings and modify them as you want.

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Customize warnings

If you want to set a warning for a specific event or property, navigate to it and click on Customize Warnings.

Doing this will show you the current warning settings for only that specific event or property.

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Trackingplan will always propose predefined alerts based on your business type, but you can configure it as you prefer to ensure you receive a warning only when the conditions you specify are met.

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Note: To review past issues, report fixes, address recurring problems efficiently or simply reflect upon your data issues, you can take a look at your Warning History.

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